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JUNE was pure June-ius. 😉
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Casestudy

Winning over cricket fans with an AR/VR Campaign for Jio

Services

Film & Video
Research, Data & Analytics Solutions
Media Solutions
Tech Solutions
Brand Solutions

Industry

Telecommunications

To create a big splash during the IPL 2023 cricketing season, we created the “Jio VIP Box,” an AI and AR-based platform built to create an immersive cricketing experience for True Fans. 

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At the centre was a mobile website with 3 interactive experiences that blended technology with pre-shot footage of fan-favourite cricketing athletes to generate shareable digital memorabilia in real-time at the cricket stadiums & other touchpoints.

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The campaign heightened the match-going experience by enabling users to take selfies with their favourite teams, receive personalized messages for special occasions, and cheer for their teams through AR-generated helmets and face paints. 

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