To create a big splash during the IPL 2023 cricketing season, we created the “Jio VIP Box,” an AI and AR-based platform built to create an immersive cricketing experience for True Fans.
At the centre was a mobile website with 3 interactive experiences that blended technology with pre-shot footage of fan-favourite cricketing athletes to generate shareable digital memorabilia in real-time at the cricket stadiums & other touchpoints.
The campaign heightened the match-going experience by enabling users to take selfies with their favourite teams, receive personalized messages for special occasions, and cheer for their teams through AR-generated helmets and face paints.