Launching Bharat Ka Super Auto with Montra Electric

Montra Electric, a prestigious branch of the 123-year-old Murugappa Group, embarked on a transformative journey with us through their "Bharat ka Super Auto" campaign. 

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The campaign aims to captivate a national audience by communicating in six different languages. It aims to redefine the efficiency and sustainability of last-mile transportation in India, positioning Super Auto as a revolutionary player in the electric three-wheeler industry.

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The ad film cleverly used the 203 KM range in one charge as a central theme, blending it with a captivating tour of a city. This approach not only showcased the vehicle's capabilities but also captured the essence of urban mobility dynamically and engagingly.

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The "Bharat ka Super Auto" campaign’ multilingual approach ensured broad audience engagement, positioning Montra Electric as a frontrunner in the electric three-wheeler sector & communicating a commitment to providing a sustainable and efficient solution for India's last-mile mobility needs.

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