Month In A Nutshell August Edition

Schbang's August: Another Month, Another Lot To Celebrate

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August brought with it a strong mix of work, wins and moments that made the month what it was. From campaigns that found their audience to ideas brought to life across teams, it was a month of moving things forward and making good work happen. Here’s a look at everything that kept Schbang busy through August.

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1. Pudin Hara Got Anu Malik To Bring The Heat

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Pudin Hara wanted to show its cooling effect in a fun, unexpected way. So we got Anu Malik to do what Anu Malik does best, turn it into a song. Aag Laga Di builds on that contrast, using catchy music, humour, dramatic visuals and Anu Malik’s unmistakable energy to turn a simple product benefit into a memorable story. What could have been a straightforward cooling message became a fun film that people could enjoy and remember.

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2. Jim Sarbh x Specta: A Search for Perfection 

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Jim is known for his precision, curiosity and constant experimentation. So we imagined a world where his search for the perfect finish finally led him to Specta. The film builds on that thought, using his personality and natural curiosity to introduce Specta’s surfaces in a way that feels unexpected and engaging. It brings together his experimental side and Specta’s attention to detail, making the product feel like part of the discovery.

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3. We Took Home 10 Wins At The Sammies

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A perfect night at the Sammies saw Schbang take home 10 well-deserved wins. From campaigns being recognised across categories to the team bringing home the trophies, the night was a celebration of the ideas, people and craft that went into the work. More than just a winning streak, it was a moment to celebrate the teams behind the work and the impact they created. 

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4. Putting a Personality to Every Shopper 

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From the ones who negotiate every deal to the ones who simply can’t risk missing out, we brought different shopper personalities to life for Amazon’s Great Freedom Sale. By turning these familiar shopping behaviours into entertaining characters, the film captures the excitement, urgency and quirks that come with sale shopping , making the campaign feel instantly relatable to every kind of shopper. 

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5. Maybelline’s Gel-Evator

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We turned the everyday elevator mirror check into a “Gel-Evator” for Maybelline. Inspired by the habit of applying lip gloss before a big moment, we imagined the elevator as a portal where one swipe leads to another, until the obsession takes over. The ad brings the idea to life by turning a familiar beauty ritual into a playful gel spell, making the product experience feel magical, addictive and unexpected.

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6. A Day Well Spent at NMACC 

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For this edition of Schbang Unwind, we stepped out of our usual workspaces and into a world of colour, light and immersive art at NMACC. The team spent the day exploring larger-than-life installations, playing around with the exhibits and soaking in the experience together. A much-needed break from the everyday, and a reminder that sometimes the best way to recharge is to simply switch off and experience something new.

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6. Meta Took Us Behind The Scenes

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We got a closer look at Meta’s platforms, tools and latest trends, and more importantly, discussed how we can turn those learnings into better work. From building more platform-first strategies and using the right formats, to exploring creator-led ideas and making content more native to each platform, these insights will directly shape how we approach upcoming pitches and brand solutions.The idea is simple: take what we learnt at Meta and put it into action, making our strategies sharper, our pitches smarter and our creative ideas more relevant to how audiences actually behave today.

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8. Specta Turned Vikas Khanna’s Journey Into Stone

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For Specta’s latest chapter of Stories Cast in Stone, we brought together two stories built on the same idea: that great things take time, craft, and consistency. Featuring Chef Vikas Khanna, the film traces his journey from discovering food at an early age to taking Indian cuisine to the world, drawing a natural parallel with Specta’s own pursuit of excellence through innovation.

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9. International Aditya Birla Performing Arts Academy Made Culture Come Alive 

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For  International aditya birla performing arts academy , we wanted to show how tradition can feel completely at home in today’s world. The film brings together Indian dance, music, fashion and modern movement, creating a visual that moves between the old and the new. The idea was to celebrate Indian culture without making it feel expected.

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10. Cadila Got A Digital Home That Fits

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Cadila has a lot under its umbrella, so the challenge was bringing it all together without making the experience feel overwhelming. We built a website that makes the brand, its businesses and its work easier to explore, with a cleaner structure and a more modern digital experience.

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11. Making Independence Day A Brand Moment

‍We brought the colours, spirit and stories of Independence Day into the language of brands, translating the occasion into topical creatives that felt natural to each brand’s voice. From clever product-led moments to culturally relevant takes on the day, every creative found its own way to participate in the conversation while keeping the spirit of Independence at the heart of it. 

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12. Onam Inspections Got A Family Twist

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Onam comes with its own set of family rituals, and we turned one of them,the classic “inspection” into a comic family moment. The humour came from making the situation feel familiar and relatable, with the right casting bringing the characters and their reactions to life. Schbang Motion Pictures brought the idea together as a light, festive film that captured the chaos and charm of an Onam family gathering.

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13. Ample Turned 30 Years Into 30 Rings Of Growth

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From a small dream to 30 years of growth, we crafted a milestone film for Ample to celebrate everything that shaped the journey. The idea of 30 rings became a simple visual metaphor for each year of trust, partnership and collective effort, showing how every milestone adds to the bigger story. The film brings together the people and moments behind Ample’s journey, making 30 years feel personal, not just like a number.

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14. A Rakhi Story By Tata Capital About Being There For Each Other 

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For Raksha Bandhan, we told a story of a sister who’s spent her life looking out for her brother, being there through every little thing. But this time, the roles changed as her brother planned something special for her. A warm, relatable film built around the little acts of care that make sibling bonds so special.

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15. The Right Creator For The Right Moment

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From making an ice cream recipe worth saving to turning BFFs into CFFs, we used influencers differently for Britannia industries two occasions. For Ice Cream Day, we partnered with Neha Deepak Shah for her aesthetic content, clean presentation, and engaging way of interacting with her audience, while macro creators helped amplify the recipe and reach a wider audience. For Friendship Day, we turned “Best Friend Forever” into “Chosen Friend Forever” , using macro and micro creators to build awareness, meme pages to make the idea relatable and shareable, and nano influencers to bring the campaign to life by actually using the story template and creating their own CFF stories.

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 16. A Leading Smartphone Brand Became More Visible In AI Search

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We focused on improving its visibility across LLMs by creating more AI-friendly content and strengthening its presence across the platforms that influence AI responses. The goal was to make newer products easier for AI platforms to discover and surface. The approach helped overall SOV grow from 21% to 32%, with Display and Camera-related prompts driving much of the growth.

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 17. A Leading Fire Safety Company Climbed The Search Ranks

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We gave its SEO a stronger push by improving content quality, updating blogs and strengthening internal linking around 47 priority keywords. The focus was on building stronger visibility for important non-brand searches.The work helped 23 keywords improve, with 35 now ranking in the Top 10, giving the brand a much stronger presence across search.

18. A Leading Real Estate Company Got People To Stay Longer

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We dug deeper into page-level engagement to understand where users were spending time and where the experience could improve. From residence and office pages to blogs and the homepage, we focused on making the content more useful and easier to explore.

That helped average session duration move from 3m 33s to 4m 00s, while AI-assisted traffic grew nearly 2.7X, bringing more qualified users to the site.

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19. Armaf Put Premium Growth First

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Armaf shifted from chasing volume to attracting higher-value customers, with sharper luxury targeting and a dedicated push for Club De Nuit Intense Overdose with John Abraham. We also used Independence Day to create a timely purchase moment around the premium offering.

The full-funnel approach helped build awareness while capturing purchase intent, making premium products a stronger part of the growth strategy. Together, these moves drove 26% higher AOV, 7.23X ROAS on Overdose, and 21.4X ROAS on the Independence Day campaign.

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20. A Mother & Baby Brand Made Rakhi Gifting More Personal

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We built a festive CRM campaign around Rakhi, using emailers, RCS, WhatsApp and website pop-ups to bring gifting offers to customers at the right moments. The communication focused on relevant products for moms and kids, paired with warm family-led visuals, clear offers and strong CTAs.

The campaign also used personalised and occasion-led messaging to keep customers engaged across multiple touchpoints, while promotions like Rakhi offers and Freedom to Pick helped turn festive discovery into purchase consideration. The aim was to make every interaction feel timely, relevant and easy to shop.

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21. Schindler & Jockey Made Product Communication More Engaging

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We created a short, product-led film for Schindler’s glass door lifts, focusing on their sleek aesthetics, transparent design and ability to blend seamlessly into modern commercial spaces. To make the communication more versatile, we also adapted the film into two variations for different formats and applications.

For Jockey, we created emailer creatives for the Studio Collection that combined lifestyle-led visuals with clear product storytelling. The assets highlighted everything from Super Combed Cotton and comfort-focused construction to oversized fits, drop-shoulder styling and Disney character details, while showcasing the collection’s versatility across men’s and women’s styles and driving customers to explore the range.

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22. Domino’s Turned Everyday Moments Into Reasons To Order

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a. Spider-Man
We brought Spider-Man into Domino’s world with a playful take on the web-slinger, turning a familiar pop-culture moment into a fun food-led piece of communication.

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b. Onam
We brought the spirit of Onam to life through the traditional Pookalam, blending festive Kerala-inspired visuals with Domino’s products and offers to create a communication that felt both cultural and on-brand.

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c. Friendship Day
We tapped into the idea of friendship and the moments shared with your bestie, using a simple “missing piece” riddle to position Domino’s as the slice that completes the day.

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23. Adding a Little Play to the L’Oréal  Kérastase Experience 

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We built L’Oréal Kérastase’s Spin the Wheel microsite to add a rewarding moment to the in-store customer journey. After their service, customers could enter the experience, spin the wheel and win a reward that could be redeemed in-store. By turning a simple post-service interaction into a playful and interactive experience, we added another layer of engagement while making the Kérastase experience feel more memorable. 

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24. Smarter Targeting, Stronger Performance

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We helped a dermatology and aesthetics brand drive stronger performance by expanding its targeting from 5 to 12 pincodes, introducing greater creative diversity and using a cost-cap strategy to re-surface the best-performing creatives at 30% below the planned CPL. The result was 72% more leads with a 62% reduction in CPL, making the campaign significantly more efficient.

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25. Bringing A Piece Of Home To Rakhi, With Chheda Sweets 

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For Raksha Bandhan, we captured the emotion of celebrating the festival away from home. A sister, now living at her husband’s home, feels that tying rakhi there just doesn’t feel the same as it did in her own home. But one bite of Chheda’s mithai brings back that familiar taste, warmth and feeling of home ,making the moment feel just like old times. And her brother sums it up perfectly: “Bas issi ki toh zaroorat  thi.”

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26. A Handbook For The Next Play, By Meta X Schbang

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At The Next Play: Schbang X Meta 2026, we brought together the latest thinking on how brands are navigating digital spaces today. The event marked the launch of our new handbook, “How Brands Today Are Winning In Digital Spaces,” alongside sessions covering everything from organic social and search to creators and tech platforms. Built around practical insights, sophisticated playbooks and the Schbang ecosystem, it was a space to take what’s happening in digital today and turn it into what brands do next. 

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27. Making Everyday Freedom Feel A Little More Real

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For Hajmola, we explored the idea that azaadi sirf 15 August ko mehsoos nahi hoti. It lives in the everyday moments made possible by people who quietly do their part , from security guards keeping us safe to police officers helping us get through our day. Through these simple, familiar moments, the film shows how their efforts give the rest of us the freedom to be a little more befikar. 

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28. The internet moved, but Jio moved faster.

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We made moment marketing a Jio strength,from Salman Khan’s “it’s done, bro” and the Spider-Man: Brand New Day buzz to the Ravi Kishan meme and Instagram’s new font trend, we spotted what the internet was talking about, moved quickly and turned each conversation into a sharp, distinctly Jio idea.

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29. Topicals that made the moment count.

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For International Cat Day and World Photography Day, we created timely Jio topicals rooted in what people were already seeing and sharing online. From an instantly recognisable cat expression to the relatable “People my age vs. Me” format, we gave each occasion a simple, social-first Jio twist.

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30. Jio’s Rakhi post, straight from sibling life.

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For Rakhi, we tapped into a simple sibling truth: growing up, the fight over the TV remote was never really about what to watch,it was about getting your way, even if just for ten minutes. We turned that familiar tug-of-war into a nostalgic Jio post that captured how the smallest fights, years later, become some of the fondest memories between siblings.

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31. Tata Capital With Security Guard Taught India About Credit Scores 

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We turned an everyday interaction with a security guard into an unexpected lesson in credit scores. What starts off as a simple, familiar conversation slowly gets into the things that actually impact your creditworthiness, making a topic that usually feels complicated and intimidating surprisingly easy to understand. A relatable character, an everyday setting and a little humour come together to show that, with Tata Capital, understanding your credit score doesn't have to feel like a finance lecture. 

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32. Building "Her Moment" for Nebula by Titan x Tarun Tahiliani 

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For this launch with designer Tarun Tahiliani, we focused on a simple concept: "Her Moment." The ad asks the question, "What does time feel like, when it's only yours?" Instead of a busy party, we showed a quiet, peaceful moment of personal luxury. We filmed a woman taking a break from the festive noise to relax and slow down. Close-up shots highlight the detailed gold work of the watch on her wrist. This framed the timepiece not just as jewelry, but as a reminder to make time for yourself.

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33. How We Optimised Britannia Little Hearts’ Friendship Day Campaign to Drive 20M+ Reach

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For Britannia Little Hearts’ #BFFtoCFF campaign, we built a distribution strategy that went beyond simply putting content out. We used a mix of nano creators, meme pages, animated content, UGC and media adapts, continuously optimising the mix based on what was driving the strongest reach and engagement. The approach helped a single animated reel scale to 18.9M reach, while 401 meme pages delivered 8.4M reach and 175K engagements. Nano creators added nearly 1M reach, UGC grew from zero to 997K, and the campaign crossed 20M+ total reach ,showing how smarter distribution and media optimisation can turn a topical campaign into a larger cultural moment. 

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34. How We Served Up #MazeKaBandhan for McCain’s Rakshabandhan Campaign

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For Rakshabandhan 2026, we collaborated with McCain Foods India to create an integrated campaign celebrating the hilarious, quirky dynamics of siblinghood. We designed a free in-store DIY Rakhi Kit featuring customizable personality stickers (Secret Keeper, Advisor Bro) and a magnetic "Promise Card" for the fridge. To scale the fun digitally, we launched an Instagram "Add Yours" story template and partnered with sibling creators for an unboxing and UGC contest with Amazon vouchers. Relatable social reels captured classic sibling "nok-jhok" over food, like the unfair math of sharing McCain Smiles. Finally, we brought the idea to quick-commerce platforms like Blinkit with gamified BOGO banners, turning everyday sibling banter into immediate sales.

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August may be over, but the work continues to move forward. From the ideas we brought to life to the moments we shared along the way, the month left us with plenty to look back on , and even more to build on. Here’s to carrying that momentum into what comes next.