Maybelline New York India launches Super Stay Lumi-Matte Foundation with a digital video ad campaign featuring Suhana Khan

Maybelline New York, the #1 makeup brand in the world, announced the launch of the all-new Maybelline Super Stay Lumi-Matte Foundation, in India with Bollywood celebrity Suhana Khan.

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Schbang Motion Pictures in collaboration with Maybelline New York India crafted a dynamic digital video commercial ad film (DVC) showcasing the Super Stay Lumi-Matte Foundation featuring brand ambassador Suhana Khan, who is seen testing the foundation, highlighting its lightweight feel and flawless finish. This film offers viewers a detailed look at the product's unique benefits.

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Along with assets like giveaways featuring indie brands and coverage of the Super Staycation influencer event.

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In addition to the DVC, the Schbang team also developed in-house content (self-shot static posts and reels) that supplemented the launch. The Instagram reels and statics were instrumental in engaging audiences on social media, magnifying the excitement surrounding the Super Stay Lumi-Matte Foundation. The overall campaign achieved staggering results, organically garnering 3M+ impressions, reaching 3M+ people and achieving an  engagement rate of 4.06%. The campaign also added over 10K new followers, achieved 3.8M + video views, underlining the massive impact and success of the campaign in generating buzz and interaction among consumers.

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Ketaki Suri, Director Schbang Motion Pictures expressed, “It's been an absolute delight working on the Maybelline DVC for the launch of the Super Stay Lumi-Matte Foundation. Suhana Khan's vibrant energy infused the project with relatability, making it resonate with consumers. We showcased the USPs in a captivating way, capturing every detail of the Super Stay Lumi-Matte foundation, from its texture to application.”

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Touted to be a revolutionary addition to everyone’s make-up regimen, the Maybelline Super Stay Lumi-Matte Foundation is tailored  for young, urban millennials and existing makeup enthusiasts. This innovative foundation is set to redefine the standards of long-wear and lightweight makeup.

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The Super Stay Lumi-Matte Foundation is crafted with cutting-edge 'Light as Air' technology, featuring airy pigments and a net-like film for comfortable, transfer-resistant wear lasting up to 30HR. This innovative formula strikes a perfect balance, providing a matte finish to control shine while delivering a luminous glow that enhances natural beauty. The campaign's tagline, ‘Longwear Goes Light As Air,’  encapsulates the foundation's dual promise of long-lasting wear and a feather-light feel, appealing to those seeking both durability and comfort in their makeup. Presented in a sleek, modern package, the foundation is available in a trendy lilac hue, perfectly capturing the essence of this season's fashion trends.

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