Creating a Tailored Website Experience for visitors of India’s biggest telecom. brands

User experience is the main differentiator when it comes to the digital journey of any business/organisation.

‍

Tata Communication being a Digital Ecosystem Enabler has a myriad of solutions which aim to solve various use cases for customers across organizations.

‍

This the complexity of the business environment coupled with the new way digital journeys are shaping up in the new normal where 67% of the buyer’s journey is digital *(Forrester) and 80% of the buying the decision is made online *(Gartner), we wanted to give our users a Netflix-like experience where with just 3 – clicks the user not only discovers our solutions but also consumes targeted content which helps him realize how our solutions will solve his need in the most efficient way.

‍

This became the foundation of our personalization strategy results

‍