Designing a masaledar brand identity for India’s newest snacking brand

Our brand identity arm “Theta” embraced the challenge of reimagining MadMix's brand identity and packaging design for their range of ready-to-eat puffs. 

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Faced with the challenge of standing out in a competitive market and catering to both Indian and international audiences, we crafted a modern, quirky, and delectable brand identity that embraced both flavour and health.

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Our design strategy seamlessly traversed age groups, from 5 to 75, making it universally appealing. This distinct visual and verbal landscape was infused into everything, from the brand's logo to its packaging.

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The results? Spectacular. Following our branding exercise, MadMix successfully secured a fresh round of funding, and the response was nothing short of phenomenal. The initial product batch sold out in under 2 months.

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At Schbang, we don't just design; we create unforgettable brand experiences that leave a lasting mark.

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