Building a Metaverse for India’s most beloved Snacking Brand

On International Coffee Day, Britannia jumped into the Metaverse with 'Britannia Coffeeverse.' We used Britannia's delicious treats for a fun digital journey that was a hit with the young crowd!

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The experience took participants on a journey through coffee cultures in Italy, New York, Vietnam, and Turkey, including BiscafeLand. The Britannia Coffee Run, a virtual treasure hunt, challenged participants to decode clues and uncover hidden treasures, with real-world rewards for the first 1000 participants.

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Upon entering Coffeeverse, participants selected avatars and followed clues with their guide, Rob. As they completed the coffee run, they unlocked rewards after providing basic user details.

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To wrap it up, Britannia's foray into the Metaverse with Coffeeverse successfully engaged the youth with “phygital” experiences and brought coffee culture to life, blending technology, taste, and tradition.

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Explore it here: www.britannia.co.in/coffeeverse