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Casestudy

How we raised awareness about Tuberculosis for healthcare brand Johnson & Johnson

Tuberculosis is the second most infectious disease globally, right after COVID-19. India alone witnesses 1300 TB deaths every day and despite these numbers, the awareness around this disease is still a big question mark.

A revolution was required, one that was powered by the enthusiasm of our nation's youth. What better way to ignite this revolution than music?

We collaborated with youth icon Vaani Kapoor & star rapper Kaam Bhaari to kickstart the #BeTheChangeForTB campaign. We went live with a rap song to throw light on the status of TB in India.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.